The Ty Brady Way

 

On this episode of The Ty Brady Way, Ty sits down with Jim Effner to talk about ambition, leadership, adversity, and what it takes to build a successful life and business. Jim shares how growing up as the youngest of five in a middle-class family shaped his work ethic. At just 12 years old, he began working as a caddy at an exclusive private club, where he was exposed to successful people, affluent lifestyles, and possibilities he had never seen before.

 

That early experience gave Jim a strong desire to create a bigger life for himself. After earning a degree in corporate finance, he began looking for a career where the size of his paycheck would be in his own control. A practice interview led him into the insurance industry, where he joined Northwestern Mutual and quickly found success. Jim became rookie of the year, reached Million Dollar Round Table consistently, made Top of the Table in his late 20s, and was earning seven figures by his early 30s.

 

Jim explains that his career was never mapped out from the beginning. He first believed he would remain an individual representative for the rest of his life. As he gained experience, his interests shifted toward leadership. He eventually became a managing partner at 33 years old and led a firm with 150 agents and advisors. After more than 14 years in that role, he sold the firm and started his current company.

 

Ty and Jim also discuss the greatest challenge Jim faced during his career. At 33, Jim was bitten by a mosquito carrying West Nile virus. It developed into viral meningitis and caused him to completely lose his hearing. He remained deaf for six months while waiting to see whether treatment would restore it. When his hearing did not return, he received a cochlear implant.

 

Jim describes the implant as a gift from God. His hearing is not the same as it was before, but it has allowed him to continue living, working, and leading. He explains that the experience changed his perspective and made him a better husband, father, and businessman. Rather than allowing the loss to define him, he decided to use it as fuel.

 

The conversation moves into leadership and what effective leaders look like today. Jim says there is no single personality type that makes someone a great leader. Leaders can come from different backgrounds and have very different personalities. What they often share is a commitment to helping others succeed. Jim believes that when leaders help the people around them get what they want, they are more likely to achieve their own goals as well.

 

Jim describes leadership as a responsibility, not a position of authority. Strong leaders create environments where people can grow, perform, and win together. They do not lead through entitlement or dictatorship. They serve, set the example, and make decisions based on values, even when those decisions may not benefit them financially in the short term.

 

Jim also shares two pieces of advice that shaped his career. The first was to never follow his pocketbook. His mentor told him to follow his passion and trust that the money would follow. That advice helped Jim make difficult career decisions, including walking away from a successful sales career to pursue leadership.

 

The second lesson focused on building trust with clients. Jim was taught that every first meeting should leave the client believing three things: that you understand them, that you genuinely care about them, and that you are knowledgeable in your craft. When people feel understood, cared for, and confident in your ability, the rest of the relationship becomes much easier.

 

You’ll also hear Jim explain how trust grows through curiosity, listening, presence, and consistency. Leaders must model the behaviors they expect from others, especially during difficult situations. People are always watching how a leader responds under pressure.

 

Jim closes with a reminder that life is short and everyone only gets one chance to live it. He encourages listeners to stop focusing on the reasons they cannot pursue their dreams and start focusing on why those dreams matter. His message is to think bigger, stay disciplined, let go of negative influences, and refuse to make failure the final outcome.

 

If you want to learn how to turn adversity into fuel, lead with purpose, and build a life that reflects your biggest goals, this episode is for you.

 

As always, we would like to hear from you!

🔗 jimeffner.com and LinkedIn: in/jimeffner

🎙️ @thetybradyway

 

Email us at thetybradyway@gmail.com

 

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Paul Salter to talk about performance psychology, hypnotherapy, limiting beliefs, and what keeps high performers stuck even when they know exactly what to do.

 

Paul shares how his interest in performance began as a small high school athlete looking for every possible advantage. He became fascinated by elite competitors like Michael Jordan, Kobe Bryant, Tiger Woods, and Roger Federer. They trained hard like everyone else, but their mindset helped separate them from the competition.

 

That curiosity led Paul into competitive bodybuilding and a career as a sports dietitian. He worked with collegiate, professional, and Olympic athletes before helping men and women who repeatedly lost and regained the same weight. Over time, he noticed a common pattern. Most people already knew what to eat, how to train, or what action to take. The real problem was that something kept stopping them from following through.

 

Paul eventually discovered hypnotherapy while pursuing professional poker. Even though he was studying and working harder than many of his competitors, he continued struggling. After hiring a mindset coach and hypnotherapist, his confidence, decision-making, and results changed dramatically. That experience led him to leave poker, become a certified hypnotherapist, and focus fully on mindset and performance coaching.

 

Ty and Paul discuss what hypnosis actually is and what it is not. Paul explains that it is not mind control, brainwashing, or making people do embarrassing things. It is a natural state of focused awareness, similar to becoming absorbed in a book, television show, work project, or athletic performance.

 

Hypnosis allows Paul to quiet the harsh inner critic and work with the subconscious mind, where habits, beliefs, memories, and emotions are stored. He says challenges such as perfectionism, procrastination, imposter syndrome, fear of failure, and performance anxiety are learned patterns. Because they were learned, they can also be unlearned.

 

Paul shares the story of a nonprofit founder who struggled to speak confidently around wealthy and powerful men. As a child in foster care, she had learned that staying quiet and unseen helped keep her safe from abusive male figures. Even though her adult circumstances were different, the old belief continued showing up in business meetings. By addressing the original pattern, she gained the confidence to communicate clearly and secure millions of dollars in funding.

 

The conversation also explores why changing your life can sometimes create tension with the people closest to you. Paul explains that humans are biologically wired to belong. When someone begins exercising, eating differently, building a business, or changing old habits, friends and family may respond with jealousy, criticism, or resistance. The fear of losing those relationships can quietly pull a person back toward old behaviors.

 

Paul also shares two difficult seasons from his own entrepreneurial journey. At one point, more than 90 percent of his income came from one coaching company. He realized he was trapped trading time for money, so he walked away, invested heavily in coaching, raised his prices, and rebuilt the business around the work he truly wanted to do.

 

Later, becoming a father challenged his identity and priorities. Paul had always treated his business as his first love, but caring for his son forced him to rethink his schedule, values, and definition of success. Today, he works fewer hours and spends more time with his son, even though the path there looked very different from what he expected.

 

You’ll also hear Paul explain why authenticity matters more in a world filled with AI content. Early in his podcasting career, listeners told him his information was valuable but he sounded like a robot. That feedback taught him that people connect with honesty, imperfection, and personality more than a flawless script.

 

Paul closes by sharing two ways to move forward when you feel stuck. First, create a daily practice of silence, stillness, and solitude. Even five minutes without a phone or distraction can help you reconnect with your intuition and priorities. Second, ask for help. A coach, mentor, or therapist can help you identify blind spots and reach your goals faster.

 

If you want to break limiting beliefs, improve your performance, and stop letting old patterns control your future, this episode is for you.

 

As always, we would like to hear from you!

 

🔗https://podcasts.apple.com/us/podcast/the-unstuck-high-performer-podcast-hypnotherapy/id1742610817

🎙️ @thetybradyway with @thepaulsalter

 

Email us at thetybradyway@gmail.com

 

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Norman Wolfe to talk about why so many businesses lose their purpose as they grow and what leaders can do to build organizations that are more human, adaptable, and sustainable. Norman introduces the idea of The Living Organization, a different way of viewing a company, not as a machine made up of individual parts, but as a collective person with its own mindset, behaviors, relationships, and purpose.

 

Norman explains that the traditional business model is built around efficiency. A company takes inputs, produces outputs, and relies on leaders to make sure the process runs as smoothly as possible. In that model, employees are treated like parts of the machine. Norman says that approach may have worked when business was more predictable, but it struggles in a world shaped by constant change, uncertainty, and complexity. His belief is that organizations work better when leaders focus less on controlling people and more on helping them think, contribute, and grow.

 

Ty and Norman discuss why companies often begin with a strong mission but slowly lose it as they scale. A founder may start with a clear vision and a group of people who believe in what they are building. But as the company grows, more structure is added. Departments are created, systems are put in place, and efficiency becomes the main focus. Over time, people can begin to feel more like employees completing tasks than individuals contributing to a shared purpose. Norman explains that machines do not care about relationships, meaning, or customer experience. People do, and leaders cannot afford to forget that.

 

Norman also shares a different way to think about departments. Instead of seeing sales, operations, or marketing as groups managed by individual leaders, he encourages business owners to view each department as a collective person. Each group has a purpose, a way of behaving, and a responsibility to contribute to the success of the whole organization. This helps leaders look beyond individual performance and pay closer attention to how departments communicate, cooperate, and solve problems together.

 

The conversation also turns to profit and purpose. Norman explains that a company exists to create value for the customer. Revenue is the value the customer gives back in exchange for what the business provides. Expenses are the resources used to create that value. Profit is what remains when the company creates more value than it consumes. From that perspective, profit and purpose do not have to compete. Purpose gives people a reason to care, and that energy helps the organization create better value. Problems begin when leaders focus only on cutting costs, improving systems, and increasing efficiency while losing sight of the customer and the mission.

 

You’ll also hear Norman explain the warning signs of an unhealthy organization. Projects begin to stall, departments operate in silos, and leaders are constantly pulled back into daily decisions. Employees may have the skill and authority to act, but they still wait for approval. Norman says this often happens because people have been trained to comply instead of commit. They follow instructions, but they do not feel responsible for the outcome.

 

This becomes a major barrier to growth. Many leaders believe they need more people, more money, or better systems to scale. Norman says the deeper issue is ownership. A business cannot grow if every important decision still depends on the owner. Systems should support people, not control them. When employees are told exactly how to behave, they often become cautious, dependent, and afraid to make mistakes.

 

Norman explains how contribution agreements can help change that. Instead of handing people a list of goals, leaders explain where the company is going and ask each department how it will contribute. Employees are encouraged to think like CEOs of their own area of the business. The leader’s role is not to jump in with answers every time someone struggles. It is to coach people through the process so they become more capable and confident over time.

 

Ty and Norman also discuss artificial intelligence and the growing importance of human connection. Norman believes AI should be used to remove repetitive work so people can spend more time building relationships, solving problems, and creating value. Technology should improve the human experience, not simply replace people.

 

Norman closes by sharing that his first performance review as a manager was unacceptable in every category. That failure forced him to examine how he was leading and what he needed to change. Years later, he was leading a successful organizational turnaround. His message is that struggle often teaches us more than success ever could.

 

If you want to build a business where people take ownership, leaders are not trapped in every decision, and purpose remains just as important as profit, this episode is for you.

 

As always, we would like to hear from you!

 

🔗www.linkedin.com/in/wolfe

🎙️ @thetybradyway

 

Email us at thetybradyway@gmail.com

 

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Gal Borenstein, founder of the Borenstein Group, to talk about branding, trust, entrepreneurship, and the risks of using AI without a clear strategy.

 

Gal shares how he originally planned to become a journalist before a communications textbook changed the direction of his career. One sentence stood out to him: the purpose of communication is to make money. That idea led him to explore advertising, where he could help shape the message instead of only reporting on it.

 

After graduate school, Gal took a marketing assistant position earning $28,000 a year. He and his wife were living in a small studio apartment while she completed a PhD program, and money was extremely tight. After a year, Gal decided to start his own advertising, public relations, and marketing agency.

 

He launched the business with $600, a high-interest credit card loan, a professional brochure, and a leased black Mercedes. Gal explains that the car was not about showing off. It was part of creating trust and looking established when meeting business owners. He called the company the Borenstein Group, even though he was initially the only employee, because he wanted the brand to feel larger than one person.

 

The strategy worked. The company earned $150,000 in its first year, doubled the next year, and eventually grew into one of the top B2B agencies in the country.

 

Ty and Gal discuss the difference between pretending to be successful and building a professional image backed by real skill. Gal had not worked at an advertising agency before starting his own, but he believed in his ability to solve problems, learn quickly, and help clients grow.

 

Gal also shares the three principles behind his company. Treat small businesses with the same respect as large companies. Make sure the CEO is involved in important conversations. And turn creativity into a repeatable process that produces measurable results.

 

The conversation then moves to how marketing has changed. Gal explains that advertising, public relations, branding, social media, and content are no longer separate areas. One strong idea can now become a video, article, case study, social post, email campaign, or sales tool.

 

That ability to create more content has also introduced new risks. Gal wrote his book, Don’t Believe the Hype, after seeing companies adopt AI without understanding what they wanted it to accomplish. Some businesses use AI because they are afraid of falling behind. Others automate weak messages and spread the same mistake at a much larger scale.

 

Gal says AI can make communication faster, but faster does not mean better. A company still needs to understand its purpose, customers, culture, and message before automating anything.

 

One of Gal’s biggest concerns is that many business owners never speak directly with their customers. Instead, they send automated surveys and rely on data without having real conversations. He believes CEOs need to hear what customers, employees, and suppliers are saying in order to understand what is working and what needs to change.

 

Gal shares how his agency worked with a technology company created through several mergers. The organization had 33,000 employees, but its leaders were not speaking the same language or communicating one clear message. His team interviewed people throughout the company, identified the gaps, and helped create a shared set of values and points of differentiation.

 

The goal was not simply to design a new logo or slogan. It was to align the people inside the business so they could deliver the same message to the market.

 

Gal also explains why interviewing employees and customers is non-negotiable in his process. When a company refuses to allow outside feedback, it often means the leadership is hiding from a problem or already knows the answers may be uncomfortable.

 

Ty and Gal agree that negative feedback can be valuable. A business cannot fix what it refuses to see. Strong leaders are willing to listen, question their assumptions, and learn what they do not know.

 

The episode closes with Gal’s reminder that a brand is not what a company says about itself. It is what people say when the company is not in the room. Building a trusted brand requires alignment between the message, the customer experience, and the culture inside the organization.

 

If you want to use AI wisely, strengthen your company’s reputation, and build a brand people actually trust, this episode is for you.

 

As always, we would like to hear from you!

 

🔗www.BorensteinGroup.com

🎙️ @thetybradyway

 

Email us at thetybradyway@gmail.com

 

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Mickie Kennedy, founder of eReleases, to talk about public relations, storytelling, and how small businesses can earn real media coverage.

 

Mickie shares how he discovered the power of PR while working at a telecom research startup in Washington, D.C. After spending more than a day faxing a press release that produced no response, he realized the problem was not the data. It was the lack of a story.

 

For the next release, Mickie focused on an unusual spike in Caribbean telephone traffic tied to 1-900 numbers. That story earned coverage in The Economist, Financial Times, The Washington Post, The Wall Street Journal, and several trade publications.

 

The lesson was simple. Journalists do not want a list of features. They want a story their audience will care about.

 

Ty and Mickie discuss how businesses can make their news more compelling by sharing a founder story, a customer success story, original data, or a clear reason why the announcement matters. The goal is not to promote the company directly. It is to give the journalist a useful story.

 

Mickie also explains the difference between earned media and low-cost press release syndication. Some services place releases on websites, but that does not mean journalists or potential customers will see them. The real value comes when a journalist writes an original article about the business.

 

He shares the story of a company that builds waste and recycling facilities. One trade article led to conversations with cities in Australia and eventually helped generate projects worth tens of millions of dollars. He also describes a flooring company that used media coverage during sales appointments and increased its conversion rate by about 17 percent.

 

Mickie says media coverage can do more than bring in leads. It can build trust, improve sales, reduce customer churn, and give a business credibility that advertising cannot.

 

You’ll also hear why many entrepreneurs assume PR is too expensive or only for large companies. Mickie says small businesses do not need to hire a costly firm to get results. They need a strong angle, a newsworthy idea, and a willingness to test different stories.

 

One strategy he recommends is conducting an industry survey. Businesses can partner with a smaller trade association, ask timely questions, and turn the results into original news. Journalists are often interested because the survey gives them fresh data and a reason to cover the company.

 

The conversation also turns to artificial intelligence. Mickie warns that AI can write a polished press release, but it cannot replace the strategy behind it. He recommends using AI to improve headlines, opening paragraphs, and quotes rather than asking it to create the entire release without direction.

 

Mickie says about 97 percent of press releases fail to earn media coverage. The releases that succeed usually offer something different. They include original research, a strong story, a useful opinion, or a clear reason for the audience to care.

 

He also encourages businesses to treat PR as an ongoing campaign instead of judging it by one release. Some ideas will fail. Others may create results far beyond what the company expected.

 

The episode closes with Mickie reminding small business owners that being small can be an advantage. Journalists often receive more attention for discovering an unknown company doing something new than for covering another announcement from a major brand.

 

If you want to build credibility, earn media attention, and create stories journalists actually want to share, this episode is for you.

 

🔗 eReleases.com and Linkedin: in/publicity

🎙️ @thetybradyway

 

As always, we would like to hear from you!

 

Email us at thetybradyway@gmail.com

 

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Robyn Maher, IFBB Pro, national level judge, competition promoter, and personal trainer with over 25 years in the health and fitness industry. Robyn’s story is one of those that catches you off guard because nothing about where she ended up was part of the plan. She started college at BYU thinking she wanted to do interior design, gained the freshman 15, and decided she needed to make a change. That decision to get healthy set off a chain of events that would eventually lead her to the Olympia stage, judging pro shows across the country, and running one of the most respected bodybuilding competitions in Utah.

Robyn grew up watching her parents prioritize health and fitness, and to this day her mom and dad are in their mid-70s and not on any prescription medications. That foundation mattered, but she is quick to point out that she is not naturally thin and that she genuinely struggled with her weight in college. Working at Good Earth Cafe in Provo introduced her to nutrition in a real way, and she channeled that into a transformation that most people who meet her today find hard to believe. She went on to graduate with a degree in exercise physiology and nutrition and has been working in health and fitness ever since.

Her path into competing started around 2009 when someone asked her to coach them for a competition. Rather than take on a client for something she had never done herself, she decided to do it first. What was supposed to be a one and done bucket list experience turned into a multi-year journey that took her to the national stage multiple times. She placed third at her first national level competition, which lit a fire she did not see coming. Through a divorce, raising three kids on her own, and the grind of competing across the country, she earned her IFBB Pro card in July of 2015 in the Bikini division. The process took discipline, patience, and the ability to come back after setbacks, including a show where her physique was better than ever but she still placed eighth, a reminder that in bodybuilding you are always judged against who is standing next to you that day.

After earning her pro card, Robyn noticed there was no IFBB Pro League competition in Utah at all. That gap planted a seed. Having competed in over two dozen shows across multiple states and observed what made some events exceptional and others forgettable, she decided to create the experience she always wanted as an athlete. In 2016 she produced the first ever IFBB Pro League competition in the state of Utah, held alongside Fit Con. That event grew into the Salt City Showdown, which ran through 2019. When 2020 hit and expos shut down, Robyn refused to cancel on her athletes. She rebranded the event as the Wasatch Warrior, complete with a 12-pound custom sledgehammer trophy that has become legendary among competitors. Athletes from 13 different countries competed at the last event, with the show livestreamed worldwide. People fly in from across the country just for the experience she creates.

Robyn also walks through what it takes to become a national level judge, a process far more rigorous than most people realize. She has been judging since around 2015 and earned her national certification by passing a sequestered evaluation at the NPC USA in Phoenix, where she had to correctly identify the top call outs in each division before the head judge made a single call from the stage. She has since judged the Pittsburgh Pro and head judged major events including a national level show in Minnesota. As she explains, you have to earn your stripes.

The conversation also covers her role at the Olympia, where she has served as a commentator and analyst for the live worldwide broadcast, interviewing athletes as they step off stage including being there for Chris Bumstead’s retirement moment. Most recently she was invited to host a podcast inside the Olympia Expo, interviewing athletes and industry figures like Flex Lewis and Quest Nutrition founder Ron Pena across two full days, all while bouncing over to watch pre-judging so she could speak to what she was seeing in real time.

Now her son-in-law and her youngest daughter Ashley are competing, bringing everything full circle in the best way. Robyn’s parting message is simple: whatever you end up doing, just be the best at it. For her, that philosophy is what turned a one-and-done competition into a career, a community, and a legacy.

 

Connect with Robyn Maher:

• Website: robynmaher.com
• Instagram: @slcrobynmaher

 

Connect with The Ty Brady Way:

• Email: thetybradyway@gmail.com
• Instagram: @thetybradyway

 

As always, share, like, and subscribe. We’ll catch you on the next one.

On this episode of The Ty Brady Way, Ty sits down with Tom Richter, regional developer for Jan Pro of Utah, a commercial cleaning franchise that has grown under his leadership from a second mortgage and a two-person operation into a 125-franchisee network with a multi-million dollar economic footprint across the state. Tom’s story is one that will resonate with anyone who has ever looked at a corporate career and wondered if there was something more, and then actually did something about it.

Tom grew up in Nebraska as a farmer, which he describes as the original entrepreneurial proving ground. Risk, reward, and no guaranteed outcome were baked into his upbringing. He carried that mindset into a 21-year corporate career, but after surviving three mergers, acquisitions, and hostile takeovers, the writing was on the wall. Rather than find another company to work for, Tom started looking at what it would mean to finally bet on himself. A former boss had bought into Jan Pro down in Tampa, Tom flew out to meet the founders, and something clicked. Their core values lined up. By the time the flight home landed, his mind was made up. Seven of his eight siblings were entrepreneurs, and he realized he was not supposed to be working for anyone else either.

Tom and his wife Carol took a second mortgage out on their home and purchased the rights to develop Jan Pro across the state of Utah, becoming only the 12th city to come on board with the brand and one of the first two locations in the entire Western United States. The first three to five years were exactly what you would expect from any startup. Tom was making sales calls, training new franchise owners, handling operations, and doing whatever needed doing while Carol managed the office while still working remotely for Intermountain Healthcare. Just the two of them for the first six months before bringing on their first hire. Today that team has grown to 12 support staff serving 125 franchise owners across Utah.

The Jan Pro model is something Tom explains with a lot of clarity and obvious pride. Rather than sending franchise owners out to fend for themselves, Jan Pro handles the sales, the client contracts, the audits and inspections, the invoicing, and the collections. Franchise owners come to Tom knowing how much business they want to build, they get trained, and then the regional development team goes out and gets their clients for them. Tom compares it to being the general contractor while the franchise owner supplies the labor. It removes most of the barriers that cause small cleaning operations to fail, and it is why the people who follow the model consistently succeed.

The success stories are hard to ignore. One franchise owner came in from Logan with just $950, the entry level at the time, starting with $500 a month in cleaning revenue. Twenty years later he is generating $40,000 a month and employs around 20 people, all while keeping his full-time job. Another owner arrived from Venezuela on refugee asylum status after losing three auto mechanic shops in Caracas to the political environment there. He is now Jan Pro Utah’s largest franchise owner, on track to hit a million dollars in revenue in just his fifth year with around 35 employees. These are not outliers. They are what the model produces when people commit to it.

Tom is candid about what gets people into trouble. The biggest issue is not the cleaning itself, it is management. A husband and wife team or a two-person operation can generally get to $75,000 or $100,000 in revenue on their own, but something shifts when they bring on employees. The expectation that an employee will care about the work the same way they do is where things start to fall apart. Without proper training, supervision, and ongoing engagement, it can unravel fast. His advice is direct: if you do not have strong business acumen, go get it before you need it, whether through SCORE or another resource that can fill in the gaps.

Tom also touches on what it takes mentally to make the leap into franchising or any kind of business ownership. He believes roughly 90% of people want to start something of their own, but half of them talk themselves out of it when they honestly assess their risk tolerance and their ability to push through the hard early years. That self-awareness is not weakness, it is honesty, and Tom respects it. But for those who do have that fortitude, the Jan Pro model is structured to give them as much runway as possible to succeed.

Looking ahead, Tom expects 20 to 30 percent year-over-year growth for the next five or more years and is on track to earn Gold Circle recognition among Jan Pro’s top 20 offices worldwide. His son has been part of the business for 12 years and is moving into ownership, setting up a transition that will carry the business well beyond Tom and Carol’s chapter. After 27 years of building, refining, and proving the model, the legacy looks like it is in good hands.

 

Connect with Tom Richter:

• Website: janpro.com/utah
• LinkedIn: linkedin.com/in/tomrichterutah

 

Connect with The Ty Brady Way:

• Email: thetybradyway@gmail.com
• Instagram: @thetybradyway

 

As always, share, like, and subscribe. We’ll catch you on the next one.

On this episode of The Ty Brady Way, Ty sits down with Dr. Nathan Eliason, a board-certified physician in both family medicine and pathology with a passion for regenerative medicine and addiction treatment. Dr. Eliason shares his journey into medicine, growing up with a doctor for a dad, watching his older brother follow the same path, and spending 11 years between college, medical school, and residency before finding his calling at the intersection of healing and innovation. What starts as a conversation about sore knees and stem cells turns into one of the most eye-opening discussions about addiction recovery you’ll ever hear.

Dr. Eliason breaks down regenerative medicine in plain language, covering everything from simple dextrose injections that help tighten loose ligaments and kick off the body’s natural healing response, to platelet-rich plasma therapy using the patient’s own blood, to exosomes derived from stem cells that signal the body to heal the way it did when it was young. The message is straightforward: you don’t have to wait until your knee is bone-on-bone to do something about it. There are real, effective options that can help people avoid surgery and get back to living without pain.

The heart of this episode though is NAD, Nicotinamide Adenine Dinucleotide, a molecule found in every cell in your body that plays a critical role in energy production. Dr. Eliason explains how NAD levels decline as we age and how replenishing them through IV infusion has produced remarkable results in patients struggling with addiction. He traces the history of NAD therapy all the way back to a bold 1961 paper by Dr. O’Hara, through an addiction clinic in apartheid-era South Africa that treated 20,000 to 30,000 patients, to a secret “amino acid blend” at a Tijuana clinic that turned out to be NAD all along. It is a story that sounds like it belongs in a documentary, and it is completely real.

Dr. Eliason shares firsthand accounts of patients who came to him as functioning alcoholics, people who had to wake up at 3 AM for a shot of liquor just to avoid a seizure, and walked away from a 10-day IV treatment completely free of cravings. He explains how NAD does not just address physical withdrawal, it helps the brain heal and restore its energy, which is why so many people who quit alcohol through willpower alone still feel anxious and depressed long after they stop drinking. He even references Bill Wilson, the founder of Alcoholics Anonymous, who found that high-dose niacin, NAD’s precursor, finally lifted the anxiety and depression that had stuck around for years after he got sober.

Ty and Dr. Eliason also cover the broader uses of NAD therapy including Parkinson’s disease, early Alzheimer’s, seizure disorders, and general energy and mental clarity, making this conversation relevant well beyond addiction. Dr. Eliason is open about the process, the safety, the cost, and what he is ultimately working toward: getting enough clinical data to bring NAD therapy into the mainstream so more people fighting addiction can actually access it.

If you or someone you love has been touched by addiction, this one is worth your time.

 

Connect with Dr. Nathan Eliason:

• American Wellness Clinic
• Consultations can be billed to insurance or worked into the treatment process. Dr. Eliason does not want cost to keep anyone from at least looking into their options.

 

Connect with The Ty Brady Way:

• Email: thetybradyway@gmail.com
• Instagram: @thetybradyway

 

As always, share, like, and subscribe. We’ll catch you on the next one.

On this episode of The Ty Brady Way, Ty sits down with Tim Harrison, founder of the Coaching Innovation Lab and a man who works at the intersection of human development and technology. Tim is six foot eight, a former Division I basketball player at Rice University, a certified executive coach, and someone who has spent his career figuring out how to help people realize their potential, first through coaching, then through a nonprofit, and now through AI-powered systems that make that work scale in ways that weren't possible even a few years ago.

The story starts with a season-ending injury two years into his college basketball career. Tim was an Under Armour All-American, an Adidas All-American, and had every reason to believe the game would take him somewhere. When that door closed, he got access to an executive coach through a university program, and that single experience changed the direction of his life. He started studying psychology, reading personal development books, and saw a clear thread connecting all of it. He knew that kind of transformation was going to matter more to him than anything else he was learning in school.

What happened next is one of the more unusual origin stories you'll hear. At 21, Tim got certified as an executive coach through a program run in partnership with MD Anderson Cancer Center, the number one cancer research center in the world. The program was designed for hospital department heads. Tim was in the cohort with them. He was bold enough to ask several of them if he could coach them after the program ended. Most said yes. At 22, he was coaching senior leaders at a major medical institution, building a practice through referrals while simultaneously launching a nonprofit to bring that same kind of coaching to young people in underserved communities.

He landed his dream job at a big four consulting firm coming out of college, signed the contract, and then walked away from it. The pandemic, the social justice crisis after George Floyd, and a deep personal conviction that he was meant to contribute more than a corporate ladder could offer pushed him to take a leap with no clear financial path forward. He started the nonprofit anyway. He says the cost of not doing it felt heavier than the risk of doing it, and that calculation has guided most of his major decisions since.

Ty and Tim get into AI in a way that actually makes sense for people who are skeptical or intimidated. Tim's framing is simple: AI is not a new subject to study. It's a new tool to reach for while doing the things you're already doing. He breaks down the four zones everyone operates in, from incompetence to genius, and makes the case that AI should be filling the gaps in the lower zones so you can spend more time in the zone where only you can do the work. His line is worth writing down: do what you do best, let AI do the rest.

The story that really lands in this conversation happened in 2025 when a political shift in federal funding wiped out the vast majority of revenue from Tim's biggest contract, a multimillion dollar coaching study for biomedical PhD students. He couldn't control what happened. What he could control was how he responded. He used AI to build a custom chatbot trained on all the program's research and operational data, which handled over 500 coach support requests that his team would have otherwise had to address manually. He built an automation that analyzed every coaching session report in real time and populated a live dashboard, eliminating a month-long data analysis process and saving thousands of dollars. He took those savings and launched a new program training entrepreneurs on AI. That program recouped its investment within months. Then a judge blocked the funding cuts and the original program was reinstated. He ended up with two growing revenue streams instead of one, and a leaner, more efficient operation than he started with. He's clear that AI wasn't the hero of that story. The person who knew how to use it was.

His advice for anyone who feels stuck is practical and specific. Define where you want to go. Get honest about where you actually are right now, not the catastrophized version, the specific version. Then find the smallest tangible step you would actually take and do it immediately. Don't wait until tomorrow. The momentum that comes from taking even a small action is real, and it compounds.

His closing message is the one that ties everything together: who you are is how you prompt. AI multiplies everything, the good and the bad. The only thing you can control is who you are when you're multiplied. So invest in yourself first, then pick up the tools.

 

🔗 Connect with Tim: CoachinginnovationLab.com

🔗 LinkedIn: linkedin.com/in/CoachTimHarrison

🎙️ Follow along: @thetybradyway

 

As always, we'd love to hear from you!

Email us at thetybradyway@gmail.com

Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Beau Turner, a former real estate investor who sold everything to go all in on Bitcoin mining. Five years later, he's built Abundant Mines into an eight-figure business and is widely considered one of the leading Bitcoin mining co-location hosts in the world, serving hundreds of clients across multiple facilities in Oregon.

Beau's path here was anything but smooth. He and his wife lost half a million dollars in their very first mining venture after getting burned by a bad partnership. Most people would have walked away. Beau did the opposite. He looked around, saw thousands of other people who had been scammed or were too scared to try, and decided that was exactly the problem worth solving. That loss didn't just fuel the business. It became the mission.

Ty and Beau break down what Bitcoin mining actually is, in plain language, and why so many people get it wrong. Beau explains it simply: miners are the security force and the transaction system for the Bitcoin network, all at once. Think of it as the military and Visa combined, running on energy instead of bureaucracy. He also makes a clear distinction between Bitcoin and crypto, and why he believes conflating the two is one of the most common and costly mistakes people make when they start learning about this space.

They get into the business model too. Clients purchase their own servers, those machines live in Abundant Mines' data centers, and for a flat $225 a month per unit, Beau's team handles everything: power, internet, maintenance, and consulting. All the Bitcoin the machine produces goes straight to the client. It's a straightforward setup, and Beau walks through what kind of returns are realistic depending on where Bitcoin's price sits at any given time.

One of the most interesting parts of the conversation is Beau's take on energy. He used to study sustainability engineering and believed the goal was to use less. He's completely flipped on that. His view now is that generating more energy is what actually drives prosperity, and that Bitcoin miners are one of the best tools grids have for staying flexible and reliable. He explains how miners in Texas can literally turn off during a heat wave and give power back to the grid, which is something a traditional data center can never do.

Beau also talks about the habit that's kept him grounded through all of it: a daily meditation practice he and his wife started together early in their relationship, built around Dr. Joe Dispenza's work. He credits it as the one thing that made everything else possible.

His advice for anyone thinking about following a similar path is direct: pick one thing and go all the way in. Shiny object syndrome is real, and splitting your focus is one of the fastest ways to guarantee a mediocre outcome in everything you're chasing.

If you've ever been curious about Bitcoin, wondered whether mining is actually worth it, or just want to hear from someone who bet everything on a contrarian idea and built something real out of it, this one is worth your time.

 

🔗 Connect with Beau: AbundantMines.com

🎙️ Follow along: @thetybradyway with @AbundantMines

 

As always, we'd love to hear from you!

Email us at thetybradyway@gmail.com

Or DM us on Instagram @thetybradyway