Mastering Sales with Data Driven Growth with Gui Costin | The Ty Brady Way

On this episode of The Ty Brady Way, Ty is joined by Gui Costin, founder of Dakota, as he shares his journey from launching a fundraising business in 2006 to building a $20M revenue company serving over 1,300 investment firms. Gui highlights the power of data in sales and how having the right investor information can make all the difference.

Gui speaks about the importance of strategic follow-ups in long sales cycles. Instead of vague check-ins, Gui emphasizes scheduling the next touchpoint before leaving a meeting. Gui explains how this simple shift, agreeing on a specific follow-up time and method, can help salespeople stay top-of-mind and move deals forward efficiently.

Gui also draws parallels between sales and sports, stressing that discipline, preparation, and execution are what separate the best performers. With a structured approach, professionals can control their efforts, refine their messaging, and maximize their outreach. Whether you’re in sales or entrepreneurship, these insights offer a roadmap for long-term success.

 

As always, we would like to hear from you!

Email us at thetybradyway@gmail.com

Or DM us on Instagram @thetybradyway