The Underrated Sales Tool Every Entrepreneur Should Be Using Featuring McKay Allen

On this episode of The Ty Brady Way, Ty welcomes McKay Allen to share his fascinating journey from journalism to tech and how he leveraged his writing skills to excel in the marketing and tech world. McKay dives into his early career as a TV news anchor, where he learned discipline, the importance of deadlines, and fast-paced decision-making. After recognizing a shift in the media landscape, McKay transitioned into content marketing, landing his first role at a tech startup.

McKay shares insights from his time in the tech industry, highlighting the importance of understanding data and how texting has become the most effective communication channel. He explains how his experience with various tech companies taught him that 98% of text messages are read within minutes—far surpassing email and phone calls.

Ty and McKay also discuss how identifying underserved markets led McKay to success. He talks about pivoting into niche industries like power sports, marine dealerships, and trampoline parks—filling gaps that larger competitors ignored. McKay emphasizes that success often lies in being the second or third player in a market and understanding where the opportunity truly is.

 

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